BMW Individual Showcases Highly Personalized 2016 7-Series

If a standard 2016 BMW 7-Series doesn’t tick all the right boxes for you in terms of exclusivity, BMW Individual is more than willing to he...

Ultra Sporty BMW M3 Individual In Tanzanite Blue

After displaying this gorgeous red 435i Coupe M-Sport two weeks ago, the good people of BMW Abu Dhabi snapped a few pics of a seriously spo...

BMW Customer Commissions Highly Personalized M3

BMW Individual has released photos of another custom vehicle commissioned by a client with very specific tastes. Read more »

BMW Individual’s 4-Series Gran Coupe Is A Classic Story Of White Meets Black

BMW Individual’s latest creation is a 4-Series Gran Coupe that features contrasting white and black details. Read more »

Customer Celebrates 25 Years Of Driving BMW M Cars With Unique M4

One very loyal (and affluent) customer decided to celebrate 25 years of driving BMW M vehicles by commissioning a unique M4 Coupe . Read mor...

Have Your New 2016 7-Series The Way You Want It With BMW Individual

If merely buying a new 7-Series won’t make you feel special enough , BMW offers its Individual service for… extra special people. In the cas...

Possibly The Only F80 BMW M3 In Individual Ruby Black In The USA

One of the coolest things about high-end BMWs is that you can practically get them in any color you want …probably because one of the worst ...